Sex Pistols Fragrance Set for US Release
- Posted on Sep 2nd 2010 5:45AM by Chris Cope
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In what must be one of the most 'un-punk' things to do, the Johnny Rotten and co. will release their own scent in America on Sept. 10, reports Billboard.com.
In collaboration with Etat Libre d'Orange, the fragrance -- resplendent in tartan box and motifs -- has been available in at least 150 shops across France since July, but a US launch has been slated for the New York Henri Bendel store for next Friday.
And the next step in the Sex Pistol's quest for cleanliness is seemingly soap, with the band set to release bars of 'Never Mind the Bollocks' branded soap, and a second perfume, next year.
Thankfully, the band will be kept included in discussions on the fragrance and soaps, as well as other Sex Pistols products. Executive VP of worldwide retail and licensing for Live Nation Merchandise Michael Krassner said, "They know who they are better than we do. That's difficult in some respects, as opposed to someone who just approves everything. But ultimately, if you want your brand to endure, you have to have a level of consistency and quality over time."
- Filed under: News




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