Jack White Creates 'Triple Decker' Vinyl Format For New Dead Weather Single

Posted on Sep 14th 2010 8:47PM by Benjy Eisen
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Leave it to Jack White to break the rules of records by releasing the new Dead Weather single on an innovative new kind of vinyl that he concocted for just such an occasion: the Triple Decker Record. The new format is already trademarked but only 300 copies are being pressed for this initial unveiling. The Triple Decker Record goes double down by embedding a 7" inside a 12". Confused? So were we. But it sounds awesome. Watch Jack White demonstrate how to "crack open" the Triple Decker Record below, after the jump.

The product launch coincides with the release of the new Dead Weather single, 'Blue Blood Blues' from their latest full-length, 'Sea of Cowards.' The first 100 copies of the Triple Decker Record will be available at White's Third Man Records store in Nashville, while the remaining 200 will be scattered across the globe: some via randomly-selected mail order, others via mom-and-pop record shops. Good luck.

But if you don't end up with the golden ticket, so to speak, you can still get your hands on the new Dead Weather single: Third Man Records is releasing it this week as a proper 7" collectible with a double-sided cover and a live B-side ('Jawbreaker'), as well as a special Tri Color 45 version -- another unique White creation. The alternate 12" will feature a different live B-side ('No Hassle Night/I Just Want to Make Love to You'). So you can pick and choose -- or, more likely, you'll just have to take what you can get. Check out White's Triple Decker Record demonstration below.