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- Posted on Sep 20th 2010 12:30PM by Pat Pemberton
'Come Home,' Chappo
You can imagine the elation an unsigned band like Chappo experiences when it gets an e-mail from an Apple representative, who expresses interest in using the band's song in an iPod commercial.
After all, not only have the iPod adverts promoted records by heavyweights like U2 and Bob Dylan, they have also catapulted the careers of lesser-known acts, such as Feist and CSS. So when this Brooklyn, N.Y., duo learned Apple was interested in using its song 'Come Home,' it quickly contacted a lawyer to look over the proposal and made a deal with the company to feature its song in the ad.
Apple was looking to promote the iPod Touch, which consumers can use capture video, play games and talk to friends via the device's video calling feature, FaceTime. The video for the commercial, titled 'All Kinds of Fun,' features the Touch at work -- with videos of tarp surfing and skim boarding, along with video games and a look at its video calling feature, all backed by 'Come Home,' a song from Chappo's 'Plastique Universe' EP.
Chappo the duo features Alex Chappo on vocals and guitar and Chris Olson on vocals and keyboards. "We started playing music together when we became roommates in [Manhattan's] East Village, in a building formerly lived in by Allen Ginsberg," Olson tells Spinner. "We quickly discovered that we had a lot of the same interests in wild, rambunctious music, adventures and packing in as many people as possible in our 'living room' [actually the kitchen] for a dance party."
'Come Home' -- which, coincidentally, features a line about an iPod -- is a mash of thumping guitar, Alex Chappo's Neil Young-like vocals and a bit of that Flaming Lips/early My Morning Jacket spacey feel. Though 'Come Home' sounds a lot like a breakup tune, the EP, Olson says, is a concept album about shape-shifting, space-traveling bandits who discover how to slip into parallel universes in order to wreak havoc on their doppelgängers.
Sounds like a great new game for the iPod Touch.