Spinner

OK Go's 'White Knuckles' Video Hits One Million Views in a Day

Getty Images

OK Go's latest music video managed to rack up over one million views in just one day.

The band, who are famed for their innovative music videos, released the clip for their latest single 'White Knuckles' on Monday (Sept. 20) and it's already proved to be a massive hit, reports NME.

They say never work with animals on television, but the band have used trained dogs to great effect in the fast paced, one-take video, which has now reached over two million views on YouTube. You can watch the video after the jump.

Talking to NME, frontman Damian Kulash revealed that it took over a hundred takes to get right. He said, "There were many more starts and stops but we actually have slates for 124 full takes. The video you see is one whole take and what you see is all take 72."

Speaking of the hits, he added, "It's mind boggling. I don't think the brain is wired for comprehending those kind of numbers. Last night it was 100,000 hits and I woke up this morning with it being like over one million."

Earlier this year, OK Go went to battle with record label EMI after they removed the embed function on all their videos on YouTube, including the famous 'treadmill' video for 'Here It Goes Again,' as previously reported by Spinner.

All the OK Go info you want to know

SOPA, PIPA: Radiohead, Flaming Lips,…

Spinner

Getty (2) The battle over the SOPA and PIPA bills -- the Stop Online Piracy…

Holiday Hunger Bundle: Bid on New Music…

Spinner

Caitlin Mogridge, Redferns If you've seen the video for OK Go's 'This Too…

OK Go Give a Behind-the-Scenes Peak at…

AOL Music Blog

AOL As music journalists, we here at AOL Music know a few things about OK Go,…

See all OK Go »

Add a Comment

Sign in »
*0 / 3000 Character Maximum

46 Comments

Filter by:
FG

excellent, I kept it in my favorite places,
I'm a dog lover and I just thought it was great
and quite different, I keep it my favorite places and send it on to others.

October 27 2010 at 12:29 PM Report abuse rate up rate down Reply
Jasper (Downunder)

This is brilliant! Skillfull, entertaining & cleverly put together. Brief but very enjoyable. Well done. The guys were quite skilled too!. Just IGNORE all the nay-sayers and thank you. JASPER.

September 29 2010 at 3:40 AM Report abuse rate up rate down Reply
tisme

The little black and white dog....our dog looks just like him. No one knows what kind of dog she is. What breed is that black and white dog that jumps at the end of the video?
btw...great video

September 26 2010 at 9:45 PM Report abuse rate up rate down Reply
Lois Patrick

Awe come one you guys, it was really clever. Let's see what you can come up with to get a million viewers!

September 26 2010 at 8:49 PM Report abuse rate up rate down Reply
ROB

DUMB!

September 26 2010 at 8:33 PM Report abuse rate up rate down Reply
Juviaria

Wow!You guys are terrific and so are the dogs, I have a lot of respect for you guys!

September 26 2010 at 7:52 PM Report abuse rate up rate down Reply
lolgrl1998

That was so cool! I really loved the part with the multi colored boards haha

September 26 2010 at 7:45 PM Report abuse rate up rate down Reply
Rinata

What a great video and performers - canine and human alike. I admire that ok go promotes animal rescue and welfare and use their name and talents in such a good, positive way. They are so gentle with the dogs and they look like they are having a fun time. Very impressive, guys. It doesn't look like an easy task but you make it look so effortless. Thank you for what you are doing to help homeless animals. You are good people!

September 26 2010 at 6:47 PM Report abuse rate up rate down Reply
cazcaz

Hard work!! I loved it!!

September 26 2010 at 6:46 PM Report abuse rate up rate down Reply
Donna

The dogs are adorable.
The video was great.

September 26 2010 at 6:44 PM Report abuse rate up rate down Reply