Glynnis McDaris Most people who know Jonathan Roddy Walston refer to him as Rod.…
J. Roddy Walston and the Business, 'Don't Break the Needle' and 'Behind the Scenes' -- Video Premiere
- Posted on Oct 11th 2010 12:55PM by Benjy Eisen
"Sometimes all your dreams come true, other times you make a video like this and find out the statement 'anything is possible' is a warning," J. Roddy Walston tells Spinner. "The day we spent making this thing was the kind of experience that makes you look every gift horse in the mouth and ask it for a full storyboard treatment."
Fair enough. Considering that it was directed by Benjamin Gauvain Hoste, the man responsible for charmingly quirky videos by Henry Clay People and Manhattan Murder Mystery among others, of course it's gonna be strange. But a video like this may have you wondering if J. Roddy Walston and the Business are even a real band or if they're actually just part of Wayne Coyne's imaginary plans to remake Spinal Tap.
"Yes, we are a band," says Walston. "Yes, we want you to hear our music. No, we don't want you to watch this video. At least, we don't want you to watch it like a music video. Watch it like the TV show, 'Dog the Bounty Hunter.'" Sure thing, fellas.
By the band's -- the real band's -- request, the video should only be seen after the documentary. Suddenly, perhaps at their expense, the whole thing becomes pure comedy, set to an undeniably rocking soundtrack. "The documentary is the accidental setup and the video is the even more accidental punch line," says Walston, who explains that, luckily, the group had their own, separate, crew to capture the craziness that surrounded the making of this video.
"In the documentary, you see us slowly realizing that the ship we were on was not only lacking a captain at the wheel, it was also lacking a wheel," he says. "It also seemed to be lacking a ship."
But while the video may be, shall we say, puzzling on some level, it's mostly just hilarious -- depending on your sense of humor, of course. Kudos to the band for showing their good humor, from the making-of to the unveiling. Ironically, the kicker is that this has "viral sensation" written all over it -- in campy, low-budget CGI. No, but seriously -- watch the making-of and then laugh out loud while discovering a song that, apart from all the madness of the below video, rocks pretty hard.