Amazon As Duran Duran bassist John Taylor reveals in his newly-published…
- Posted on Nov 10th 2010 3:00PM by Steve Baltin
Fans old enough to remember when videos like 'Rio,' 'Girls on Film' and 'Hungry Like the Wolf' made Duran Duran one of the biggest superstars of the MTV generation will be thrilled by Rhodes' promise for the new material. "One thing I can say is that we will be making videos for every track on the album, which is something we certainly haven't done since the very beginning," he reveals. "We feel that visual material and content now is actually becoming of value again."
Listen to a Clip of 'Being Followed'
Rhodes mainly credits that "rebirth" to technology and the Internet, but he also admits that current superstars like Lady Gaga and Kanye West have helped as well. "Gaga's videos are the first time I've been interested in video for quite a long time," he says. "They're really interesting, edgy, funny, irreverent and beautiful -- really well-made. I understand them. Kanye, I have a huge amount of time for because he makes extraordinary records. He's got a really great mind has made some fantastic videos with really good ideas."
Even with long-form videos making a comeback and new technology raising the bar, Rhodes feels Duran Duran are up to the task of competing with today's biggest acts. "Because of our background being not just music, but art, fashion, design, technology, we are looking to do something more extraordinary with this album," he says. "I hope that they will be thought-provoking, modern, funky, funny and emotional."
If that wasn't enough to get Duran Duran's rabid following ready to hibernate until December, Rhodes has one more piece of great news. "We're going to be touring next year for sure," he promises. "We haven't announced anything yet, but this record is built for touring, so we're definitely excited about that."
'All You Need Now' is due out exclusively on iTunes December 21st, the physical LP and special packages in February.