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What's That Song From the Ford Explorer 'Go Do' Commercial?



'Go Do,' Jónsi

Breaking free of his notoriously anti-commercial band Sigur Rós, lead singer Jón Bor (Jónsi) Birgisson has shown that he's less averse to lending out his songs. And Jónsi went big-time: The Icelandic musician allowed Ford Motor Company to use his 'Go Do' to sell some big ol' SUVs.

Notably more poppy than the iconic experimental Sigur Rós sound, 'Go Do' is a percussion-heavy track that meshes well with active twentysomethings, well, going and doing. Using the 2011 Explorer to get to the beach, mountains and a cabin, Ford imparts the desire to traverse the outdoors onto its audience.

'Go Do' can be found on Jónsi's debut full length album, 'Go,' which was released in April 2010. As announced by Jónsi in January of last year, Sigur Rós are on "an indefinite hiatus," and he is using his free time to work on his solo career.

Although the album was critiqued by some as disjointed but has been generally well-received, 'Go' is built more on a pop foundation than the work of Sigur Rós, which could generate a more widespread appeal for Jónsi's music. Having his song played during NFL playoff games probably won't hurt his mass popularity, either.

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ChuckD

Excellent! I thought it was a Subaru commercial. Enjoy life!; music!; get outside! Great job, Ford.

April 07 2011 at 8:38 PM Report abuse rate up rate down Reply
susannah clarke

how refreshing. I love this sound. thanks Ford.great taste in music and cars

February 13 2011 at 8:09 PM Report abuse rate up rate down Reply
jen

This isnt the NEWEST commercial ... there is another one that came out just recently Jan 29 2011

February 01 2011 at 10:49 AM Report abuse rate up rate down Reply
1 reply to jen's comment
wren

The latest commercial is another Icelandic band, Sin Fang Bous and the song is "Catch the Light" off their album "Clangour".

There's another Ford commerical with music from Rey Fresco, who, while they appear in the Go Do commercial (the band with drums and harp) aren't heard in it.

They're on Youtube too but I am not sure which song it is that they use.

February 06 2011 at 4:30 PM Report abuse rate up rate down Reply