Hesta Prynn Gets 'Hot' With Ice Cream for 'Turn It Gold' Video

While artists like OK Go and Lady Gaga have crafted some unforgettable blockbuster music videos, a simple, sexy clip can be just as memorable (see: D'Angelo's 'Untitled' and Chris Isaak's 'Wicked Game'). Such was the idea behind Hesta Prynn's sultry new video for 'Turn It Gold.'

"Randy Scott Slavin, who directed the 'Can We Go Wrong' stop-motion video, shot it at a friend's apartment in Echo Park," Prynn tells Spinner. "We were out one night and he was like, 'You look beautiful. Let's just shoot the video tonight' and we shot this in a few hours. It was partly inspired by the voyeuristic elements of Roman Polanski's 'Repulsion,' but mostly it's just about how Randy saw me that night."

Just like the video, Prynn's suggestive use of ice cream came about on the fly. "It was in the freezer and I just started eating it. It was hot and kind of funny so we went with it," she says. "There was no camera crew and no acting. It was just me and Randy and the way we were feeling at the time."

As for the song itself, Prynn explains that the meaning of 'Turn It Gold' relates to that ubiquitous standard of music industry success, but not exactly how one might assume. "I wrote it about that song that you love that you make a gold record in your headphones," she says. "Everyone has a jam that is just their s---. Whether it's an industry hit or not, it's about that song that you make a hit by playing it over and over on your own." (For the record, Prynn's jam is 'I'm Ill' by Red Cafe and Fabolous -- she even has a tattoo dedicated to it.)

'Turn It Gold' marks the beginning of a busy 2011 for Prynn, a former member of rap group Northern State who released her debut solo EP, 'Can We Go Wrong,' last year. She'll be touring Europe, filming another video "with a crazy co-star," modeling and walking in a fashion show for designer Daryl K and finally recording her first solo full-length. "It's been a really busy year touring, putting out the EP and singles, writing the horror column, making art, etc.," she says. "I love doing all of these fun things but I'm really excited to focus on getting a full record done."

The 'Turn It Gold' single is due out Feb. 14 on iTunes and in a special edition 7-inch vinyl from Rough Trade.

Hesta Prynn's 'Turn It Gold' Video


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