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What's That Song From the Chrysler Commercial with Eminem?



'Lose Yourself,' Eminem

In a Chrysler-sponsored homage to Detroit, Eminem is shown driving in a Chrysler through the streets of Detroit with the soft opening to his 2002 hit, 'Lose Yourself,' playing in the background. The ad debuted in the third quarter of the Super Bowl, and tapped into the sentiments of this unofficial American holiday by making a blatantly emotional appeal to potential Chrysler buyers.

Th30-second spot closes with the rapper pointing to the camera and stoically proclaiming, "This is the Motor City; this is what we do," which is then followed by the text 'Imported From Detroit' flashed across the screen. Images of the 2002 film '8 Mile' are replayed in audiences' minds, as the movie's hit track is replayed in a montage of Eminem driving through his native Detroit.

The ad was Eminem's second appearance in this year's Super Bowl, as the rapper lent his voice and a claymation version of himself to Lipton in a spot that likened him to a rap diva. Chrysler's use of Eminem was undoubtedly more serious, albeit a bit cheesy.

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bad dog

If you have lived thru the downturn in Michigan, this ad strikes at the heart of things (not all of us are union or auto people, but their downfall impacted all our lives) You think the recession is bad where you are? Try living in Michigan right now!

February 19 2011 at 3:19 PM Report abuse rate up rate down Reply
Steve

"chessy"..... is a stupid comment. Working class people need to be recognized and for some who sit behind a desk and push a pencil cannot appreciate the message behind the ad...so that makes you "cheesy"

February 08 2011 at 6:33 PM Report abuse rate up rate down Reply
1 reply to Steve's comment
Nat

I agree!! This was by far one of thne BEST Super Bowl commercials! It gave me chills....

February 28 2011 at 6:37 PM Report abuse rate up rate down Reply
speak35

It was only "a bit cheesy" if you aren't from Michigan and don't know first hand the hardships and resilience of the people.

February 07 2011 at 11:03 PM Report abuse rate up rate down Reply
2 replies to speak35's comment
DB

Absolutely right. Couldn't agree more. I'm not from Detroit, but I get it too. I liked the ad quite a bit.

February 08 2011 at 8:48 AM Report abuse rate up rate down Reply
The truth

The hardships and resilience of a bunch of overpaid, ignorant, lazy union slackers that were managed by idiots and whose only success was the almost total destruction of the Amercian car industry....... Yes, very moving.

February 09 2011 at 12:24 AM Report abuse rate up rate down Reply