CARAS The Juno Awards catch a lot of heat for being too predictable and too…
- Posted on Feb 10th 2011 11:00AM by Jenny Charlesworth
Gone are the slick studio effects, shimmering keys and buttery-smooth duet between the 2007 'American Idol' winner and R&B mainstay Chris Brown. Ryder and the Beauties have opted for a smoldering, country-tinged take that is altogether spellbinding.
"The idea of doing these modern-ish covers came from wanting to go play in England, and seeing they've been doing a lot of recent covers -- that's kind of a way to break out there," Ryder tells Spinner. "So that was kind of an idea we had, 'Hey, we should just do this!'
But if the idea to record 'No Air' was spontaneous, the accompanying music video, which is the first in a series of four clips from the Torontonians premiering on Spinner, was clearly more thought out.
''No Air' is the most surrealistic video in nature from the entire tetralogy," video director Hill Kourkoutis tells Spinner. "It tells a tale of the trials we endure through heartache and conflicts. The pain caused by those who hurt us, and the effects of the aftermath."
Set in a stark white medical examination room, a team of doctors deliver the bad news to an angelic looking girl: her heart has been broken. The blonde beauty undergoes surgery to reveal a plastic heart wrapped in cellophane and all appears lost until the girl's love interest walks into the operating room, giving her stylized heart the jolt it needs.
(Oh, and Ryder didn't get a new do for the shoot, that's an actress; beyond her picture on the EP cover shown at the start of the video, the Juno-nominated singer doesn't actually appear in the clip.)