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Theophilus London Big-Ups the '90s at SXSW Day Party

  • Posted on Mar 17th 2011 8:00PM by Kenneth Partridge
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Roger Kisby, Getty Images

Never mind Yuck and their 'Nevermind'-style rocking; Theophilus London is the most '90s-obsessed artist at this year's SXSW.

How '90s is London? The Brooklyn rapper took the stage Thursday afternoon at the MTV Garage day party in a '91 Chicago Bulls championship t-shirt, era-appropriate Air Jordans and the type of black baseball cap beloved by members of NWA.

As if the clothes weren't enough, he threw handfuls of fake cash into the audience during 'Girls Girls $,' doing a one-man impression of the dot-com boom.

"This s--- feels like MTV in the motherf---ing '90s, when it was the greatest motherf---ing music network on the planet," London said midway through his set. Later, he reminisced about watching the channel in his bedroom with friends.

The Clinton era wasn't the only thing London felt like shouting out. He dedicated 'Flying Over Seas' to earthquake victims in Japan, memorialized fallen hip-hop crooner Nate Dogg, gave props to St. Paddy's Day and made repeated attempts to apologize to fans still waiting in the line that ran down Red River Street.

Amid all the chatting, he made it through a handful of songs, including 'Strange Love' -- not a Depeche Mode cover, sadly -- and 'Why Even Try?,' both from his recently released 'Lovers Holiday' EP.

He ended with perhaps his most '90s gesture of all: sampling Whitney Houston on 'Always Love You,' a reworking of the singer's ubiquitous 1992 'Bodyguard' soundtrack jam. Ostensibly, Whitney was singing about Kevin Costner, but in London's hands, that vowel-stretching hook is about undying devotion not for a person, but for an entire decade.
  • Filed under: Concerts and Tours, News
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