Radiohead Giving Away 'Universal Sigh' Newspaper to Mark 'Limbs' Release

Posted on Mar 24th 2011 4:20PM by Dan Reilly
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Andy Sheppard, Redferns

After experimenting with the music business, Radiohead are branching out into another struggling industry: Newspapers.

No, the mercurial, mysterious quintet aren't launching or buying a daily or weekly -- they're just putting out a promo newspaper, dubbed 'The Universal Sigh,' to celebrate the physical release of 'The King of Limbs,' the moody album that dropped suddenly last month.

The album hits the UK on Monday, March 28 and in North America the following day, and according to TheUniversalSigh.com the paper will be delivered then for free "by accredited vendors from a multitude of locations WORLDWIDE!" The website also has distribution locations and a pledge that the band will offset the environmental impact of the endeavor through carbon retirement (on a similar note, don't be a jerk and toss yours on the street).

"In conjunction with this unbelievable offer, Radiohead have established THE UNIVERSAL SIGH as a website on the internet," the website reveals, "where details of your nearest vendor can be found, as well as more informations [sic] and a photogallery where we will be posting photos and the lucky owners of the gratis tabloid are invited to post pictures of themselves and their friends reading the newspaper in locations diverse and unusual. There will be other stuff too, but we haven't thought of it yet."

Knowing Radiohead, that last bit either means another surprise album download or a video of Thom Yorke sneezing that every music outlet will write about.

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