Daft Punk Auction Ferrari From 'Electroma' for Japan Tsunami Relief

Posted on Apr 8th 2011 7:54PM by Benjy Eisen
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Courtesy of Daft Arts

Even robots (and, for that matter, human robot rockers) aren't impervious to natural disasters and can empathize with those affected by such catastrophes. Thus, Daft Punk are doing their part to help with the relief efforts in the wake of a deadly tsunami that wiped out entire towns and caused devastation across Japan's coastal areas on March 11.

But rather than hop in an LCD pyramid and entertain 20,000 rave-faced fans to raise money for the cause, the legendary production duo are going another route -- by auctioning off their famed Ferrari. The car will be familiar to the Daft Punk faithful, who will recognize it from the French duo's 2007 film, 'Daft Punk's Electroma.' In the opening sequence, actors portraying robotic versions of the duo are seen driving the 1987 Ferrari 412 across the Southwestern United States. The license plate reads "HUMAN." Yes, all of this is supposed to work on multiple levels.

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The iconic car will be up for auction along with a number of additional, one-of-a-kind collectables from other big-ticket artists via EMI Music's specially arranged auction, EMI Family 4 Japan. Turns out, the two humans who man Daft Punk didn't get the nicknames "Hero Robot No. 1" and "Hero Robot No. 2" for no good reason, after all.

Watch the Trailer for 'Daft Punk's Electroma'