- Posted on Jul 6th 2011 11:30AM by Cameron Matthews
The video for lead-off single 'Options' features a jamming acoustic guitar, while frontman Ian Ball sings of tempting business ventures and love interests in a smooth rock tenor. Ball begins with some treadmill action, chasing down different scientific ideas while pursuing a blonde in short daisy dukes.
"The idea came to me whilst driving past a guy shouting in the street at nothing in particular; holding a gigantic Starbucks. He was highly agitated by something," Ball tells Spinner. "The only thing I caught was 'At least I've got options.' It started me thinking about the life choices that will confront us all sooner or later."
Gomez will hit the road in support of 'Whatever's on Your Mind' (out now via ATO) starting in Kansas City, Mo., on July 8. Jump over to their site to check out their whole tour circuit.