Who doesn't love free music? No one, that's who. Every day, Spinner is proud to…
- Posted on Aug 11th 2011 6:00PM by Ben Jones
Video: 'Help Me Shoot This Apple Off My Head'
Highlight: "When making this video I wanted the narrative to be allegorical and playfully absurd in a Kafka or Beckett-like fashion where there were no temporal or geographical parameters in place," Brian Kelly, the band's singer and the video director tells Spinner. "Essentially, it could happen anywhere, anytime. It was also important that this piece was unnecessarily violent without any logic or reason as to why the bloodshed was evolving. The story never reveals a clear answer as to why these young people are dying at the hand of this old man. But this is a deliberate gap or hole in the narrative in order to force the audience to ask, 'Why is this happening? Why are these people dying? This story makes no sense!' But somehow this abstractly brutal scene doesn't seem all that different from what we see on TV or when we skip through the internet.
"We as a culture absorb so much information at such a quick rate on a daily basis -- and it is always presented in this irresponsibly fragmentary manner -- that we're never given the opportunity to fully absorb the "meaning" of what we witness. As a result, we as a society no longer attach any feeling or empathy to what's presented to us -- we've been removed and isolated from the actual emotional experience. Anyone today can turn on the news and hear a newscaster spout in the same anxious breath, "Man murders seven children in New Mexico, unruly riots in London, and stick around because Britney Spears boobs pop out!" It's absurd and it's overwhelmingly confusing to EVERYONE! But the world has turned and has accepted this sensibility of absurdity as its main means of entertainment and education, and so with this video it was important to merely hold a mirror up to just that. So we bought some boxes of apples, brought down several dozen brave people to stand on a bleak cold winter beach, and decidedly reconstructed an old "apple" myth in order to tell a very real and very contemporary story."