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- Posted on Sep 8th 2011 11:00AM by Cameron Matthews
The song's accompanying video typifies a high school male's quest for attention at a track and field meet. A young man with a messy mop of hair vies for a flirtatious blonde named Mikelah, and you'll just have to watch to see how he fares.
"When developing a video, I strive for the content to have a close relationship with the song. I want the video to tell a story that is at least thematically similar to or inspired by the music," director Arms Race (aka Superhumanoids drummer Evan Weinerman) tells Spinner. "Cameron and I discussed how the 'Mikelah' lyrics speak to a couple, either romantic or platonic, who are caught up in a cycle of treating each other poorly. The inevitability of bringing each other down into a place of despair and loathing, a fairly dark and relatable topic I think.
"So, naturally, I applied that idea of an unhealthy, self-destructive relationship to an insecure high school athlete vying for the affection of a controlling, manipulative queen bee. For the third of our Superhumanoids video trilogy, I very much wanted to bring back our close friend and great talent Kyle (who starred in the 'Persona' video last year). There's also a brief cameo from Martin, his 'Persona' co-star and (seriously) Scientist of the Year, so search vigilantly for his appearance. We were fortunate enough to shoot at a track meet in Chino. The organizers were incredibly inviting and helpful."
Click over to Superhumanoids' website for the band's latest news and tour dates. The Lewis Pesacov-produced 'Mikelah' is available now via the White Iris label.