Bedouin Soundclash, 'Brutal Hearts': Behind the Scenes of Bruce McDonald's Video

Spinner just premiered the Bruce McDonald-directed music video for Bedouin Soundclash's 'Brutal Hearts' featuring Quebec singer Coeur de Pirate, and now we have an exclusive behind-the-scenes look at the making of the stunning short film.

"Living in [Toronto's historic] Kensington Market, it feels like a circus, so once we brought a camera in there it just added to that," Bedouin Soundclash frontman Jay Malinowski tells Spinner. "And at the park, people just started tweaking and it became a gong show. Everything became the set as people started performing for the camera."

"And Bruce was just letting all these strange things happen," he adds, "so it didn't even feel like we were shooting a video."

Malinowski admits there were a few awkward moments while tooling around his own hood with the famed Canadian director of 'Hard Core Logo,' 'Trigger' and Broken Social Scene's 'This Movie Is Broken.'

"I wear my grandfather's clothes around the house but not usually out to the coffee shop, so people at my coffee shop were a little weirded out," he says with a laugh. "Living in the Market you want to keep a low profile, and walking around with Bruce McDonald with a camera definitely attracts attention."

Check out the clip below for the lowdown on 'Brutal Hearts'' storyline, the "gong show" in the park and what's in that gift-wrapped box Coeur de Pirate gives Malinowski.