SOJA Fight for the Earth's Future With 'Strength to Survive' -- Video Premiere

Posted on Dec 6th 2011 11:14AM by Theo Spielberg
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ATO/Red Light

D.C.-based reggae act SOJA have the kind of political and environmental consciousness one would associate with a band that's become a fixture on the jam scene. Now, their message is reinforced with their brand new stop-motion video for 'Strength to Survive.'

"The song is about how and what we're doing to the earth," singer Jacob Hemphill tells Spinner. "It's pretty scary to see what's happening and how fast it's happening. Our world is in a war over make-believe boundaries that we created ourselves, and it's over money, which we also created. The truth is that there's only one world and one people. If we don't act like it, we're doomed. That's the inspiration for the video.

"I had an idea for this earth-versus-man thing. The tree man represents the earth, and he stops us from killing the earth. The video was directed by Joao Gargate, who we met and vibed with at the Sumol Summerfest in Ericeira, Portugal. His clay and photo and ability for creating models out of organics are what drew us to him. His work is amazing."

SOJA's fourth album, 'Strength to Survive,' is due out Jan. 31, 2012 from ATO records, Dave Matthews' label.

Watch Soja's 'Strength to Survive' Video

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