HENRY DILTZ, AFP/Getty Images When Rhode Island's Newport Jazz Festival…
- Posted on Dec 9th 2011 5:47PM by Theo Spielberg
Tim Mosenfelder, Getty Images
The tour was an exercise in hugeness. "As time moves on and we get further away from it, it actually seems more impressive than when you're actually in the middle of it," sayd Arthur Fogel, Live Nation Global Touring chairman. "It just leaves a tremendous sense of accomplishment, and is without a doubt one of the greatest experiences in the business that I've ever had."
The 360 tour was as all-encompassing as its name suggests. The jaunt generated $293.3 million in box office and close to three million tickets sold during the Billboard calendar year alone, which ran from Nov. 1, 2010 to Nov. 8, 2011. Fogel shoots down the notion that the 360 tour is somehow different from the majority of tours in the industry.
"I don't subscribe to the theory at all that somehow this tour is its own animal," he says. "This is what drives our business, this is what gets people excited about going to shows, this is what proves that we are the real deal as an industry. When you can capture the attention and imagination and enjoyment of seven million people, that's what this business is all about."
With album sales on a constant decline, U2's high (though obviously nowhere close to standard) grossing numbers are certainly refreshing. And mind-boggling.