Facebook R&B crooner Mario has been relatively quiet on the music front for…
- Posted on Jan 12th 2012 4:07PM by Cameron Matthews
Citi's newest commercial for the "Thank You Card" will take you soaring beyond debt to the highest of the Grand Tetons. As a yuppy couple shimmy their way up a treacherous mountain, a souring voice sings "Somebody left the gate open!"
"We talked about getting a diamond, but with all the Thank You Points I've been earning, (cue music) I flew us to the rock I really had in mind," narrates a climber with good credit. The commercial itself may infuriate couch surfers who see no correlation between unhinged gates and rock climbing, while others may be inspired to get off their behinds and spend beyond their means. But the most compelling part of this ad is its musical accompaniment.
L.P., aka Laura Pergolizzi, a relatively unknown singer-songwriter from Los Angeles by way of New York, is responsible for the wonderful vocal acrobatics of the commercial's song, 'Into the Wild.' Since 2001, the singer has been in and out of some big-time label contracts but was mostly used for her writing talent. She has earned songwriting credits on the Backstreet Boys' 2007 hit 'Love Will Keep You Up All Night,' Rihanna's 'Cheers (Drink to That)' and a whole bunch of tracks for the talent-challenged Heidi Montag.
After becoming disenchanted with her major label work, Pergolizzi shortened her name to L.P. and struck out on her own. 'Into the Wild' is her first single from an upcoming Warner Bros release that proves to be quite promising. Check out the full song below, and while you're over at YouTube stop by a parody of the Citi commercial involving a very talented toddler.