Don Emmert, Getty Images CRISTINA JALERU, Associated Press: Various Artists,…
Lana Del Rey: Can Artifice Survive in the Age of Adele?
- Posted on Jan 20th 2012 1:00PM by Renee Gold
Dana Eldeson, NBC | WireImage
The British songbird was a commercial and critical success, selling over 6 million copies of her Grammy-nominated sophomore effort '21' and occupying most critic year-end lists. '21' debuted atop Billboard's charts and spent 16 non-consecutive weeks at No. 1, tying the 'Titanic' soundtrack from way back in 1997.
Adele embodied authenticity by refusing to fit into pop music's superficial and sexed-up landscape; she broke its mould altogether. Adele simply stood on her own laurels as a great singer. No bells, no whistles, no fireworks-blasting boobs. Despite wallets being tight, people shelled out in record-breaking droves.
Enter stage left -- wayyy left -- Lana Del Rey.
Working the fringe, play-to-your-friends club scene in Williamsburg, Brooklyn, she began her 'professional' career in 2006 under her real name Lizzy Grant and sported a short blond crop and a SoCal skateboarder aesthetic. She'd released music on three separate indie labels when, last spring, she uploaded her DIY vid for 'Video Games' to YouTube and quickly caught fire across the blogosphere.
Redubbed Lana Del Rey -- an evocative name picked by a curious new manager -- she now sported a '60s sex-kitten bouffant and, or so the bloggers blogged, collagen lips, a more streamlined nose and possibly chin-and-cheek implants. (Del Rey has, of course, denied all reports of plastic surgery.) Months after the video went viral, she signed to Universal's Interscope Records.
But perhaps in an attempt to hold onto her hipster fanbase, news of the record contract only became public in October 2011 -- despite the ink being dry in July. During that three-month buffer, Interscope enlisted indie media to build buzz off Del Rey's already bubbling retro-hipster persona. But at the same time they also started plastering Del Rey's face on the cover of glossy magazines as 2012's new 'It Girl' and procured her Next modeling contract.
Eventually, the contradictions became too much.
- Sinead O'Connor, October 3, 1992
- Ke$ha, April 17, 2010
- Cypress Hill, October 2, 1993
- Coldplay, October 25, 2008
- The Go-Gos, November 14, 1981
- Frank Zappa, October 21, 1978
- Britney Spears, October 13, 2003
- Laura Branigan, December 4, 1982
- Kanye West, December 13, 2008
- Linkin Park, February 5, 2011
- Taylor Swift, January 10, 2009
- Ashlee Simpson, October 23, 2004
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- Michael Kiwanuka
- Tegan and Sara Perform on The Interface
- Tegan and Sara Perform on The Interface
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- Tegan and Sara Perform on The Interface
- Tegan and Sara Perform on The Interface
- Tegan and Sara Perform on The Interface
- Tegan and Sara Perform on The Interface
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- Musicians and Their Wild Rides
- Courtney Love
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- Def Leppard's Phil Collen
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Months before Del Rey's 'Saturday Night Live' debut became an epic fail, the 25-year-old singer had already become a whipping gal online. Most complaints centered on her authenticity, or rather lack of. Her glamour-puss persona and new blinged-out video shot in a Parisian castle (with tigers!) seemed a far stretch from her Mac Book-made 'Video Games.' And when the dots were connected further, people discovered she was the daughter of a millionaire. Nothing pisses off tastemakers more than the affluence and privilege of the questionably talented.
And so the questions began...
Was she a real indie artist? Did she write her own songs? (Yes, actually.) Was she manufactured by money-hungry studio execs? Why did she tell people she used to live in a trailer park? Did she get signed to Interscope based on the expertly produced/auto-tuned demo she made with daddy's wallet?
Deconstructionist indie site Hipster Runoff led the blog backlash charge -- recently even redubbing itself the Lana Del Report, the No. 1 source for #LDR HATE COVERAGE -- and Del Rey heard the negative rumblings loud and clear. She knew there was a lot riding on this 'SNL' gig, even presciently joking to MTV's Hive: "If it doesn't go well, I will kill myself."
Cue flatline.
Flanked by blue spotlights, she began to shakily sing 'Video Game,' manically octave-hopping between her baby-doll falsetto and a gruff, Transylvanian baritone. Add in her fidgety tics (hand-to-hair, hand-to-hip, hand-to-abdomen), expressionless gaze and side-to-side swaying and it was, well, awkward.
For her detractors, it was the gaffe they were waiting for, giving weight to their claims she is an over-hyped studio-bot. Before leaving the stage, Twitter was already tearing her down like scaffolding.
The schadenfreude tweets ranged from "Lana Del Ray (sic) looks exactly like the older sister in Sixteen Candles who was on muscle relaxants at her wedding" to Rolling Stone contributing editor David Wilde's "In Spanish, #LanaDelRey means 'Ashley Simpson.' In English too." Art Brut's lead singer Eddie Argos captured the thoughts of most new-to-Lana viewers: "Thats the Lana Del Rey you all like? I thought it was Kirsten Wiig doing one of her 'wacky' characters. You are all idiots."
Perhaps the most damaging was NBC anchorman Brian Williams' email to Nick Denton at Gawker which was published to the utter horror of NBC PR. The email and subsequent post referred to Del Rey as "one of the worst outings in SNL history" prompting NBC to email Denton to remove the post, which, of course, he also published.
Her team went into operation damage control, removing a nasty Wikipedia posting, taking to Twitter and even demanding Thought Catalog pull down a post, desperately trying to save the now too-aptly titled album 'Born to Die,' scheduled for release on Jan 31.
An Adele she is clearly not -- never was -- but that didn't stop Interscope from trying to package her as 2012's 'answer to.' Hell-bent on turning her into a superstar, they instead made Lizzy Grant the first victim of the Age of Adele. She failed the litmus test and now the label could have a bona fide disaster on their hands and are remaining tight-lipped, despite requests for a comment.
"The backlash is threatening to bring down the It Girl before she has even has time to 'break,'" wrote the Globe and Mail. But bombing on 'Saturday Night Live' is not necessarily a career-killer and record sales will ultimately reveal how much damage was done. Plus, she has two upcoming chances for redemption on 'Letterman' and 'Ellen.'
Where Adele is art, Lana Del Rey is all artifice -- and that may have been good enough a few years ago. After all, we consumed a steady diet of auto-tuned lip-syncer Britney Spears but she puts on a damn good 'live' show and regularly drops killer singles. And though Stefani Germanotta may have reimagined herself as Lady Gaga, her artifice is authentic. Like Ziggy Stardust before her, she has the voice, charisma, songwriting and instrumental abilities to make her far more than her cultivated look.
But even if we ignore Del Rey's appearance, the 'SNL' debacle has sullied her live reputation which doesn't bode well for her business-wise, since the new trend in 360 record deals depend on revenue from ticket sales and merch table sales to make up for the dwindling CD market.
In trying to make sense of the backlash thrum -- which, in Del Rey's defense, has always held a wiff of plain 'ol jealousy for the 'pretty new girl' -- one thing is clear, Adele has changed the game.
She skyrocketed to the top on the perfection of her cashmere voice and never let the poptart peacocking so demanded by the music industry define her. Adele's pedigree doesn't dominate Internet message boards (like Del Rey and her fabulously rich father) nor has her stage name ever been focus-group tested. She is pop's zeitgesit and the new standard for which to measure other artists. So why, especially when we're at the apex of a recession, would we settle for anything that reeks of an elaborate ruse? Authenticity is popular music's new currency and everyone (and their blog) are on the lookout for counterfeits.
- Filed under: News, Exclusive, Pop Culture, Between the Notes
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Add a Comment
I liked adele until... I like Lana until
February 20 2013 at 5:13 PM Report abuse Permalink rate up rate down ReplyWhy is it that everyone and their dog must be in love with Adele? Yes she is great but there is so much more music in the world, immense indie playlists that the world will never hear if we keep considering "variety" a choice between Adele and Britney Spears.
On another note I personally think Lana's voice is amazing- it's sophisticated, sultry, unique, vintage and most important of all, imperfect. If people aren't used to it then fine- I just find it annoying how they complain everything is autotuned and then hate on an artist because they're voices aren't the norm.
I'm personally a synth/electropop fan but I like a song if it's well written- an authentic voice doesn't mean much for a song if it's not catchy, which is why I don't like Florence.
Music and performance are the only things that matter to me. I don't care about looks (authentic or fake), your background, or if you are on an independent or mainstream label. Music should be about music, period.
February 02 2012 at 11:20 PM Report abuse Permalink rate up rate down Reply@PieterVL Very nice rebuttal. So far I am impressed at how many people have valuable things to say in response to the haters. I liked LDR as soon as I heard her and the SNL performance didn't seem strange to me at all - she was nervous. It's a shame that many people will not let themselves hear more from her because of a poor introduction. Hopefully she canmark@markalanjohnston.comkill it on Letterman and come out strong. I also can't help but think LDR sure is getting alot more press out of the SNL thing than if it went well.
January 28 2012 at 11:03 AM Report abuse Permalink rate up rate down ReplyAnd Adele is a little overrated in my opinion....she can sure bellow, but doesn't really emote very well in her music. Very much like Bonnie Raitt, a vocalist with a pleasant and strong voice but not much character or variation in her recorded tracks.
January 23 2012 at 2:09 PM Report abuse Permalink rate up rate down ReplyAre you ******* kidding about Bonnie Raitt?
January 24 2012 at 5:03 PM Report abuse Permalink rate up rate down ReplyBut hold on a second: all of our radio hits currently playing besides Adele are just as phony as LDR! I was seriously unimpressed with that SNL performance; but Rihanna, J-Lo or any other manufactured Top 40 artist performs in the exact same untalented, commercially calculated way--they're just smart enough to dance and use better lighting/staging/etc.
So to maybe paint your picture with the appropriate-sized, (rather larger) brush: Adele as a powerful singer puts many of the fake pop act's vocalists to shame, not just LDR.
I thought Lana Del Rey is innovative, complex, purposeful and deep. Her twirls were very freeing and self exposing but done slow enough to be subtle. Her hand movements will/should be a classic! She is a very young girl that is giving everything she has got from the depths of her soul and voice. She was not singing with emotion she was singing emotion. Bravo I say bravo.
January 21 2012 at 11:08 PM Report abuse Permalink rate up rate down ReplyWhen I first saw Adele on SNL, I had no clue who she was. Our stations weren't playing her yet and yet, by the next morning, I woke with her song in my head and no annoyance. Her performance made me want to Google her in order to find out more. When I first saw LDR on SNL, I had no clue who she was. And all I could think was what the hell am I listening to? Her performance made me want to Google her for an explanation to the train wreck. Nothing I found on her made me want to hear any more from her. The baby voice is grating, the baritone is bizarre, the lyrics forgettable (as in I don't recall a single one).
And to all the "hater haters": your campaign makes me think "The lady doth protest too much."
OMG Nightmare? I kept on getting a prompt that told me my posts weren't working, and Eek--look what happened below! Moderator...clean up in aisle 9!
January 20 2012 at 11:24 PM Report abuse Permalink rate up rate down Reply@thedude798, I am actually a fan of Lana Del Rey's and personally don't buy into ANY of the distractions like Name Changes (Bob Dylan anyone?) or white noise & Chinese Whispers like 'whose your daddy'--(Carly Simon's father was "the Simon' of Simon & Shuster.) If you look over the article with fresh eyes, you will see that I REPORTED/REPEATED 98% of what is being said/written about her, 1% dedicated to sticking up for her (she DOES write her own songs and a lot of the backlash sounds like JEALOUSY) and perhaps 1% to making the article 'provacative' by claiming that Lana Del Re could be an elaborate ruse and artifice. Nothing tabloidy about it.
I am wishing Lana Del Re the best, and am the LEAST of her worries right now. My only issue with her is that she blew it on Saturday Night Live, and took the place of another deserving band or singer who would have BLOWN it out of the park. SNL is not the 'X-Factor' there are no 'Do Over's' due to nerves. You get one chance and one chance only, (a chance that others wait YEARS to get). I've read countless reports 'from Google' that suggest many of her past live gigs 'were underwhelming' and she said it herself recently that she doesn't expect Coachella to invite her on the bill because quote: 'I just stand there' when singing. If she wasn't subpar 'live', and had more stage presence, I gurantee you no-one would bother picking on her. Fact is, her ascent after signing to Interscope has been rather quick for a newcomer which reeks of some sort of possible Payola- and in this economy when we have an Adele--why should we bother investing in someone new, who has shown us that she may very well be a disappointment? I was rooting for her pre-SNL, but that was TERRIBLE. She doesn't play and instrument, she doesn't dance, and besides being very charming in interviews, does not bring that to her 'live shows'. SNL is not a dress rehearsal, and her team (after seeing the dress rehearsal) should have at least brought her down to ONE song, (which has been done before for a musical guest). Instead, she admitted to MTV that she had not practiced all week because she was busy with work, and that just doesn't cut it. She should have killed in her performance--End of discussion. She has talent, but as ou can see in these made for TV audition shows...so DO a lot of people, and being just 'good' isn't good enough an longer. You have to be a STAR.












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