Bruce Springsteen Playing NYC's Apollo Theater to Celebrate 10 Years of SiriusXM

On his 2007 single 'Radio Nowhere,' Bruce Springsteen sang about "spinnin' round a dead dial" and searching in vain for life on the airwaves. The answer, it seems, was switching from terrestrial to satellite. Next month, the Boss will help SiriusXM celebrate its 10th anniversary with a special show at New York City's legendary Apollo Theater.

Springsteen's first-ever Apollo show will broadcast live at 8PM EST on Friday, March 9, three days after he drops his new album, 'Wrecking Ball.' Appropriately enough, the concert will air on the rocker's own SiriusXM channel, E Street Radio.

Starting today (Feb. 1), SiriusXM subscribers can win tickets in a numerous ways, including e-mail and call-in promotions, and one lucky listener will snag a grand-prize package that includes four tickets, a paid trip to New York City and the chance to DJ on E Street Radio.

In a press release, SiriusXM president and chief content officer Scott Greenstein said he was "proud and excited" to partner with the iconic New Jersey rocker.

"Bruce's music, now more than ever, reflects the attitudes and controversies, and the personal and national conversations of our time," Greenstein said. "This concert offers our subscribers the opportunity to hear Springsteen and the E Street Band perform in one of the most intimate and historic settings in the world."

SiriusXM is also marking the anniversary show by making a donation to WhyHunger, a nonprofit organization founded in 1975 by singer Harry Chapin.

Fans not lucky enough to win tickets to the Apollo show can try to catch Bruce and the gang on their upcoming tour, though as folks shut out by Ticketmaster can attest, tickets for their 20-odd arena shows aren't much easier to come by.


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