American Royalty, 'Matchstick' -- Video of the Day

Artist: American Royalty
Video: 'Matchstick'
Highlight: "We always bend our songs around a little bit when we play live, experimenting here and there with bridge and breakdown additions, sometimes adding an entirely new segment to a song that then forever stays part of our live world," vocalists Billy Scher and Marc Gilfry tell Spinner. "'Matchstick' was the result of one of these experimental wanderings that we decided to record. We've been hoping to work with artist Jeff Scher for quite some time now, and were thrilled when he decided to animate a video for 'Matchstick,' because we thought the psychedelic nature of the song would pair well with Jeff's art. After seeing the outcome, we can't imagine a better way to visually communicate what the soul of the song is all about."

Watch American Royalty's 'Matchstick' Video