- Posted on Mar 16th 2012 2:30PM by Aaron Brophy
Roger Kisby, Getty Images
"We're like the punk rock of rap," Rocky -- who plays The Bout That Life SXSW Showcase Friday night in Austin -- tells Spinner. "The punk rap, y'know. We're like the f---in' twisted metal hop. Honestly, we're rebels, but the attitude isn't hardcore to the point of where we're untamed boys, you just can't deal with us. It's like, we have our beliefs and we just live like a society, a rebel society."
That rebel society is running the risk of mainstreaming pretty quickly. During a recent appearance in Toronto, king-maker Drake took it upon himself to join Rocky onstage for a song. Meanwhile, his 'LiveLoveA$AP' mix tape has been so well received that Sony Music sent him into the studio to re-record the whole thing more professionally.
Likewise, fashion designers are already all over Rocky -- he's been seen in 3.1 Phillip Lim, Rick Owens, Raf Simons, Black Scale, Y-3, Christian Louboutin and Givenchy amongst other big names. Despite the flashy threads, Rocky has no interest in being a jiggy rapper. He's far more interested in saving his money and living the life of an artist.
"I don't spend money like that, bro," he says. "I don't need to. I take cabs if I need to get somewhere or I take car service. I don't drive, I wouldn't mind riding a bike... People think that because you become an entertainer you gotta have this rock star thug image. I'm an artist, man. I'm going to live like an artist. Artists, they have mattresses, no box spring, sittin' on the floor with a bunch of expensive-ass paintings, sippin' wine with like three mad naked bitches. That's what I am, a f---in' artist. F--- that other s---."
Statements like that sound a little on the braggadocious side, but hunt down Rocky's 'Deep Purple' mixtape and listen to his reworking of the Verve's classic 'Bittersweet Symphony' into the diary-like 'New York Bittersweet Symphony' and you'll quickly realize there's an artistry to his work.
Watch ASAP Rocky's 'Purple Swag' Video