Congorock, 'Ivory' Video Premiere: The Power and Anger of Youth

Posted on May 7th 2012 11:40AM by Theo Spielberg
Comments

Ysa Pérez

"This is life, it's beautiful," begins the video for Congorock's "Ivory." "There's nothing better than something like this." It then centers on a young, dreadlocked man polishing off a 40, smoking something, downing some pills, riding a bike, wooing a lady -- y'know, kids' stuff. All this transpires while Congorock's hypnotic electro-house track builds in the background.

"With this song, I wanted to create a sound like elephants charging on their hunters," Congorock tells Spinner. "I've always been fascinated by such big and powerful animals that can still be victims of human greediness. The young boy in AG Rojas' video reminds me of an elephant: So much power and anger, and ready to explode against his biggest enemy -- routine life in a dead, middle-of-nowhere town in the countryside."

It is worth pointing out that AG Rojas was the man behind Spiritualized's epic "Hey Jane" video. Take a look at "Ivory" below, and, for a couple minutes, become engulfed in the aimlessness of youth.

Watch the "Ivory" Video

Follow @Spinner on Twitter | Like Us on Facebook | Sign Up for Our Newsletter

Download Congorock Songs | Buy Congorock Albums