Ecid, 'Surprise Yourself' Video Premiere: Rapper Takes a Spin on 'Memento'

Minneapolis rapper and producer Ecid has always done things his own way. Cultivating a strong DIY personality, Ecid has self-booked, self-released and self-made everything he does. With his new record, Werewolf Hologram, Ecid tried a new approach to take his game to the next level.

"So during the making of this record I quit drinking and made a goal to not have a drop until I got a manager or booking agent," Ecid tells Spinner. "Along with that I started doing yoga, which changed my life.

"Whatever ceiling I felt I had creatively and career-wise no longer existed," he continues. "This song is a direct reflection of that. You could say it's an anthem for the pessimist turned hopeless romantic. The concept for the video was pretty simple really. We thought why not do a spin on the film "Memento"? So we built it around a character planning his own surprise party over and over as a metaphor to surprise yourself every day. I also learned how to counterfeit money. What a win/win."

Take a look at the "Surprise Yourself" video below.