Patrick Watson Killed the Video Star: Wants to Move Beyond Music Videos Into Strange Performance Clips

Don't tell OK Go, but former Polaris Music Prize winner Patrick Watson thinks the music video format is totally passé.

"I don't think anyone cares about music videos anymore," Watson told a small contingent of journos in Quebec City last week. Instead, he thinks an artist can make a more lasting impact by creating videos of live performances in weird settings, or that provide an inside look into the life of a touring musician.

"YouTube can be great for sharing special moments you couldn't find before," he says. "One of the best things about traveling is getting to meet such incredible people, especially when you're a musician because interesting people often come find you."

Watson admits he isn't a big fan blogging or tweeting either, but he's by no means a secretive guy. In April his band of the same name released their fourth album, Adventures in Your Own Backyard, and to promote the record they'll be taking their cameras and instruments to other peoples backyards for a video series called, appropriately enough, "Backyard Adventures." The first episode takes place in the small, industrial Northern Quebec town of Rouyn-Noranda, while he's got a future one planned where the group will be checking out a famous hot dog stand in Hawaii. The next episode will be taking place in New York City.

"It'll be a bit like David Lynch," he says. "They'll be very surreal but very touching at the same time."

Watson also was kind enough to divulge his pre-show routine, which involves always listening to the same song -- "The Only Living Boy in New York" by Simon and Garfunkel.

Check out Watson meeting interesting people in Rouyn-Noranda here.