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American Royalty, 'Blood Keys' -- Video of the Day
- Posted on Jul 30th 2012 6:00PM by Maggie Malach
Artist: American Royalty
Video: "Blood Keys"
Highlight: "The beautiful thing about Jeff Scher's work is that it becomes increasingly harder and harder to look away," the band tells Spinner. "His approach to this video is just as surprising and unpredictable as it is seamless and warm. We like to think that it mirrors our music, but it may very well be that the effect is less a mirror and more a beautiful filter or lens. It's special to work with someone like Jeff who you feel fully comfortable giving creative freedom to knowing the result is always going to be synonymous with what we had hoped for."
American Royalty's' "Blood Keys" Video
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Video: "Blood Keys"
Highlight: "The beautiful thing about Jeff Scher's work is that it becomes increasingly harder and harder to look away," the band tells Spinner. "His approach to this video is just as surprising and unpredictable as it is seamless and warm. We like to think that it mirrors our music, but it may very well be that the effect is less a mirror and more a beautiful filter or lens. It's special to work with someone like Jeff who you feel fully comfortable giving creative freedom to knowing the result is always going to be synonymous with what we had hoped for."
American Royalty's' "Blood Keys" Video
Follow @Spinner on Twitter | Like Us on Facebook | Sign Up for Our Newsletter
- Filed under: Video of the Day
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