Ariane Moffatt 'Too Late' -- Video Premiere

Ariane Moffatt, the sophisticated Quebecois pop artist who recently assured us she's not a sex addict, has a new video for the song "Too Late."

The video features 50 women riding around on bicycles at night and doubles down on hipsterness by being shot in both Brooklyn, New York and Montreal, Quebec.

"Such a fun shoot, riding at night on a nice bike in both Montréal and Brooklyn!" Moffatt tells Spinner. "I like the fact that the concept isn't too attached to the song lyrics and story. It kept the thrill and sensuality but it's not over-narrative. Cheers to all the production crew that became closer friends through the process. Vive la gang des BMX!"

Director Gabriel Poirier-Galarneau was particularly impressed with Moffatt's stamina considering her rock 'n' rolling prior to the New York filming.

"We partied 'til 9 a.m. the night before the NYC shoot," says Poirier-Galarneau. "And Ariane gave probably her best performance ever in a music video."

To check out the video by Moffatt, who plays New York's Webster Hall on Oct. 18, click to launch the player below:

Watch Ariane Moffatt's "Too Late" Video