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WU LYF: 'Sexist' Toyota Ad Used Song Without Permission

Wu Lyf Sexist Toyota AdPress Here

WU LYF are not happy with Toyota right now. According to the rockers, the car manufacturer has used the band's "Heavy Pop" in a "sexist" TV spot for the new Toyota GT86. Oh, and they didn't ask for permission.

"TO ANYBODY INTERESTED AS TO WHY WE ARE FEATURED IN A TOYOTA ADVERT: We too are interested to know why our music is featured in a sexist sports car advert that encourages men to live out their 'inner chauvinist,'" WU LYF tell fans on Facebook.

"We have not consented to this, we have not earned a penny from this and on behalf of the band I am f---ing angry about this ... Wouldn't have minded so much if it was for a Lamborghini."

As Pitchfork points out, it is unclear if the "White Trash Beauty" video below was officially commissioned by Toyota. The ad features wives "freaking out" when they find out that their husbands have purchased such a midlife crisis mobile.

Spinner has reached out to Happiness, Brussels, the agency that created the ad, but we have not received a response. Calls to Toyota from NME were also left unanswered.

What do you think of the ad? Tell us on Twitter @Spinner.

Watch "White Trash Beauty"


Download WU LYF Songs | Buy WU LYF Albums

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Blake

How is this ad sexist?

January 10 2013 at 3:12 PM Report abuse rate up rate down Reply
SCOTT !!!!!!!!

They should be happy thier song was used No one would know who they were if they hadn't been used in the ad. SUCK IT UP BABY FACE.

November 14 2012 at 4:49 PM Report abuse rate up rate down Reply
Mark Lathom

Your song sucks, and I've never heard of you. You should be thanking Toyota for the free publicity.

November 14 2012 at 3:26 PM Report abuse +1 rate up rate down Reply
mitchell

Toyota is telling people in this video to go buy a GT86 and go trash it in the nearest gravel quarry ???

November 14 2012 at 2:33 PM Report abuse rate up rate down Reply
vrmhugs1957

They should sue.

November 14 2012 at 2:03 PM Report abuse +1 rate up rate down Reply
scorpian777

Geez!!! When will these people grow up???

November 14 2012 at 11:42 AM Report abuse rate up rate down Reply
htmlmaned

YOU GUYS ARE A BUNCH OF *******!!!

November 14 2012 at 11:40 AM Report abuse +1 rate up rate down Reply
xfk

I love it . These women are funny ! Next time I see a 300 hand bag. Or a hundred dollar bottle of parfum. Im going to freak out to .

November 14 2012 at 11:30 AM Report abuse rate up rate down Reply
Willie

This is the most publicity the've ever gotton.

November 14 2012 at 10:19 AM Report abuse rate up rate down Reply
Lee

Yup...watching wives get upset because their husband just bought a car they can't afford makes me wanna jump right up on top of that bandwagon and join them. Horrible advertisement. Song isn't too bad. WU LYF-it's called "exposure," and you were just introduced to the World. (I say run with it.)

November 14 2012 at 10:19 AM Report abuse rate up rate down Reply