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Trent Reznor, Dr. Dre Joining Forces For Daisy Music Streaming Service

Dr. Dre Trent Reznor Nine Inch NailsGetty | Getty

Nine Inch Nails singer Trent Reznor is teaming up with Dr. Dre for a new music streaming service entitled Daisy which will rival Spotify.

The Guardian reports the service will launch in the middle of next year and is being developed by the hip-hop artist's popular headphones company Beats by Dre. Reznor -- who according to Billboard has been named "Chief Creative Officer" for Beats, Inc. -- says Daisy will separate itself from Spotify by relying more on the human experience of listening to music, not relying on computerized generated lists recommending other artists.

"There's a real value in trusted filters," Reznor told the New Yorker. "It's like having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldn't necessarily have encountered."

Reznor hopes the difference will result in people "stumbling" into music they never heard.

"What's missing is a service that adds a layer of intelligent curation," Reznor said of Daisy, "which will combine computerized tips with taste-makers or "connoisseurs" to "make it a platform in which the machine and the human would collide more intimately." The service is expected to have deals with various record labels signed around March 2013 before it launches a few months later.

The recommendations aspect of Daisy comes after Spotify revealed information on various musicians, celebrities and others supplying recommendations lists to their own service based on the listener's habits and playlists.

Nine Inch Nails is reportedly set to begin recording new material but Reznor hasn't revealed a timeline as far as possible release. Reznor's side project How to Destroy Angels released a new EP last month.

In addition to discussing Daisy, Reznor confirmed that he is planning to record new music as Nine Inch Nails for a best of compilation in 2014 with a new studio album to follow. The singer also gave kudos to Canadian EDM artist Deadmau5 recently via Twitter for his remix of a How to Destroy Angels song.

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Lola Grace

There is no need to start another streaming music service. Everything he claims is missing in the usual suspects are already available via YouTube and sites like www.fuhshnizzle.com You can find millions and millions of songs (and videos). fuhshnizzle already has something called shnizztv that serves recommended and related songs to whatever you are listening to and lets you have direct input in what you get to hear.

Also, he will still run into the whole royalty issue that is killing Pandora and Spotify. YouTube already cut a great deal with the music industry and sites utilizing its API get the benefit - artists get paid, copyright infringers can get reported and the sites have a fighting chance to provide great product without need to push, push, push upsells.

December 11 2012 at 6:13 PM Report abuse rate up rate down Reply