Dan Reilly There are thousands of artists in Austin for SXSW, and I'll be…
- Posted on Jan 10th 2013 12:39PM by Dan Reilly
Charli XCX Facebook
The clip finds the British singer and her lady friends partying it up in a gun factory and making liptsick-filled bullets because it's adorable or something. Here's what she had to say about it:
"We'd been heavily influenced by the world of Tumblr superstars and the quick click, pop-tastic world of the internet in my previous videos, so this time we decided to look elsewhere. We'd been watching a lot of grindhouse movies, mostly with strong female leads like 'The Pom Pom Girls' and 'Coffy,' and there seemed to be a bizarre cross over from that genre of cinema and today's world of pop. Shooting the video in a gun factory seemed like the perfect grindhouse setting for a kick ass, girl power story, with super pretty girls swapping the bullets for lipstick. Cute!"
Deep! Sure, maybe we're being a bit touchy these days given how many people keep getting shot and killed, but we can't shake the feeling that it was just a bad move on her part. And yeah, she's English, so obviously the debate isn't going to hit home for her like it does here, but didn't anyone at her American label think twice about this?
The song is catchy as hell, though. Enjoy that!