Nebraska quartet UUVVWWZ (pronounced…
- Posted on Jan 17th 2013 11:40AM by Cameron Matthews
Michael Thurber and Dustin Wilbourn
UUVVWWZ's single "Open Sign" is a fine work of punk music, like an exacting Sonic Youth. Every crunch and riff is tightened. No rough edges exist. It's the cleanest avant-rock we've heard in a long time. And the new video is an excellent illustration of its muddy-but-clean inner value.
"Our song 'Open Sign' comes from the constricted frustration of being hustled through city streets that are mediated by signs that say 'OPEN' but mean only 'For Business,'" singer Teal Garder, who co-directed the video with Harrison Martin, tells Spinner.
"It is about looking for and finding a way to be open and exuberant under conditions that make no space for such wildness. The video was made in a mud wallow that sits on the bank of the Missouri river, just across from Omaha, which you can see in the distance at the end."
Watch as a horde of Midwestern hipsters become sub-urban warriors, covered in clay in the video for "Open Sign" below.