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UUVVWWZ, 'Open Sign' -- Video Premiere

UUVVWWZ open sign video premiereMichael Thurber and Dustin Wilbourn

Lincoln, Nebraska's UUVVWWZ have exited the sludge of 30 years of rock music to create a powerful and fresh new sound. The band's upcoming eight-song LP the trusted language is out Feb. 5 via Saddle Creek and we've got a peek into the album's biggest theme.

UUVVWWZ's single "Open Sign" is a fine work of punk music, like an exacting Sonic Youth. Every crunch and riff is tightened. No rough edges exist. It's the cleanest avant-rock we've heard in a long time. And the new video is an excellent illustration of its muddy-but-clean inner value.

"Our song 'Open Sign' comes from the constricted frustration of being hustled through city streets that are mediated by signs that say 'OPEN' but mean only 'For Business,'" singer Teal Garder, who co-directed the video with Harrison Martin, tells Spinner.

"It is about looking for and finding a way to be open and exuberant under conditions that make no space for such wildness. The video was made in a mud wallow that sits on the bank of the Missouri river, just across from Omaha, which you can see in the distance at the end."

Watch as a horde of Midwestern hipsters become sub-urban warriors, covered in clay in the video for "Open Sign" below.

Watch "Open Sign"


Download UUVVWWZ Songs | Buy UUVVWWZ Albums

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