HENRY DILTZ, AFP/Getty Images When Rhode Island's Newport Jazz Festival…
- Posted on Jan 25th 2013 2:10PM by Jason MacNeil
Matthew C.X. Langford for AOL
Spin reports The Flaming Lips released a lyric video for the song "Sun Blows Up Today." The song will be used during the Super Bowl game in a Hyundai commercial. The song will be an "instant grat bonus track" on Jan. 29. On Thursday the Wayne Coyne-led psychedelic rock outfit announced they're releasing the new album The Terror on April 1. According to Adweek Hyundai will also use Quiet Riot's "Bang Your Head" in one commercial during the Feb. 3 game.
Meanwhile, reggae legend Jimmy Cliff will be heard covering The Partridge Family signature song "Get Happy" for Volkswagen. The ad -- posted on YouTube on Wednesday (Jan. 23) -- features a series of clips from YouTube viral videos, from a lady crying about cats to a baseball manager arguing with an umpire and mascots fighting. The ad then shifts to showing Cliff in a field before those people shown in the viral videos re-emerge as the singer ad-libs about the "crazy cat hugging lady," "the screaming politician" and "irritated llama."
Elsewhere, The Rolling Stones had their classic "Sympathy for the Devil" used in a teaser for an advertisement by Mercedes Benz. The clip shows a man in a restaurant's kitchen looking skyward before dropping plates that smash to the ground. The song is used in another Mercedes-Benz teaser with a girl eating a sundae, and a third clip featuring a jukebox.
Toyota's Super Bowl commercial will feature Kaley Cuoco walking around as Skee-Lo's "I Wish" can be heard. But perhaps one of the more innovative ads will be for Taco Bell. On Jan. 17 a teaser for a Taco Bell ad featuring House of Pain's "Jump Around" was used. The commercial features an 87-year-old man causing havoc on his scooter racing around a football field. According to Adweek a continuation of the commercial will feature a Spanish version of the fun. hit "We are Young."
Earlier this month it was reported a commercial for Wonderful Pistachios would air a 30-second ad with Psy doing a revised version of "Gangnam Style" to suit the product.
Song placements in Super Bowl ads are nothing new. Last year Echo and the Bunnymen's "The Killing Moon" was placed in an Audi ad while The Darkness' Justin Hawkins was shown in a commercial for Samsung. Jay-Z was used in a Budweiser commercial in 2007 and Britney Spears appeared in a Pepsi ad in 2001.