Black Books, 'The Big Idea' -- Video of the Day

Posted on Feb 5th 2013 6:00PM by Shawnee Brew
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Artist: Black Books
Video: 'The Big Idea'
Highlight: "I think Meg found Tim and Joe while surfing around the internet looking for someone to make our first video," Ross Gilfillan tells Spinner. "We watched hundreds of videos. Tim and Joe were excited and wanted to get to work. They were in England and we aren't, so we gave them creative freedom and were really removed from the process. They came back with this idea to use the hand with make-up on it and we thought, "This could be awesome or the biggest bust for an idea--ever." I think the only creative direction we gave them was to show a Roy Orbison record somewhere in the video. When we watched the video for the first time we all thought--this is so bizarre. We loved it. It made us laugh and one of us teared up a little. I won't name names."

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