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'Sweet Disposition,' the Temper Trap
To impart feelings of hope, possibility and potential, Coca-Cola made use of the Temper Trap's 2009 hit 'Sweet Disposition' in its Diet Coke ads. Frontman Dougy Mandagi's vocals resonate as the band's catchy single provides the soundtrack to people performing tasks such as painting, nursing and being ...
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'Hello,' Martin Solveig
Enter an attractive young woman swinging toward a strawberry, followed by a moped caravan around a fountain; and then for good measure, throw in an orange fight. With this kind of action unfolding in a chewing gum commercial, there needs to be some peppy music in the background. Thankfully, such a song is provided for ...
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'Lose Yourself,' Eminem
In a Chrysler-sponsored homage to Detroit, Eminem is shown driving in a Chrysler through the streets of Detroit with the soft opening to his 2002 hit, 'Lose Yourself,' playing in the background. The ad debuted in the third quarter of the Super Bowl, and tapped into the sentiments of this unofficial American holiday by ...
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'Black Betty,' Jon Spencer Blues Explosion
Taking a stab at the Ram Jam classic, the Jon Spencer Blues Explosion's cover of 'Black Betty' was snatched by Volkswagen for their 2011 Super Bowl ad to market the new incarnation of the Beetle. In the spot, a stylized beetle-of the insect variety-races through the forest with the style and vigor ...
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'Excuses,' the Morning Benders
Seemingly fresh from the mind of a very mechanically minded 8-year-old, the jagged ridges of two mechanical Reese's Peanut Butter Cups interlock and gradually mesh as gears. The instrumental opening to the song 'Excuses,' by the Morning Benders, plays as the soundtrack to this marvel of confectionery ...
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'Go Do,' Jónsi
Breaking free of his notoriously anti-commercial band Sigur Rós, lead singer Jón Bor (Jónsi) Birgisson has shown that he's less averse to lending out his songs. And Jónsi went big-time: The Icelandic musician allowed Ford Motor Company to use his 'Go Do' to sell some big ol' SUVs.
Notably ...
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'Icarus,' White Hinterland
Pairing White Hinterland's 'Icarus' with a lipstick case floating in space provides a surreal aura in Revlon's Just Bitten Lip Stain and Balm commercial. The voice of spokeswoman Jessica Biel adds an aphrodisiacal nuance to the advert, which culminates with a kiss.
Casey Dienel, the Massachusetts-raised, ...
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