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Magic Magic Interview: SXSW 2010

Magic Magic are a band of friends who happen to live in the same town, play music together and don't plan on doing anything else with their lives. At least that's according to their frontman, John Francis Murphy. Following up on their self-titled debut album, Magic Magic are currently working on their second album, due out in April -- they're open ...

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Madi Diaz Interview: SXSW 2010

You can say Nashville-based singer Madi Diaz has music in her blood. Her dad is a keyboardist who runs a music school in Delaware and tours with a Frank Zappa-tribute band. Playing music since her teens while attending Philadelphia's Paul Green School of Rock Music, Madi ended up following his footsteps by going to Berkeley College of Music before ...

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Maluca Interview: SXSW 2010

Soon after Maluca's serendipitous encounter with DJ-producer extraordinaire Diplo, who also helped spearhead the careers of M.I.A. and Santigold, the NYC-born artist came onto the scene in 2009. Signing with label Mad Decent, the young artist has already toured internationally to Scandinavia, and to a crowd of 10,000 people in Belgium. "It was ...

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Mae Day Interview: SXSW 2010

When you first hear the name Mae Day, you might think about the distress signal. Detroit-based rapper Mae Day answered her calling with her talented rhymes that have helped shape the Detroit hip hop and R&B scene since 2004. A former college basketball player, Mae Day says she transferred the discipline she learned on the court and took it ...

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Magnolia Shorty Interview: SXSW 2010

Rapper and hip-hop artist Magnolia Shorty is all about New Orleans. She was christened by the late rapper, Magnolia Slim, who was also from the Magnolia Projects in New Orleans. Discovered by Brian "Birdman" Williams, Magnolia Shorty is the second female rapper to sign on with Cash Money Records. She is currently working on her second album-- a ...

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Past Lives Interview: SXSW 2010

It may be fair to say that Seattle-based quartet Past Lives share just that -- a history. Three of the members were formerly part of indie-rock band the Blood Brothers, and after that band's split they moved on to separate musical endeavors, finally reconvening in the summer of 2007 to form Past Lives. Armed with the recent release of their debut ...

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LoCura Interview: SXSW 2010

Oakland, Calif.-based band, LoCura finds its musical roots from all over – Spain, Cuba, Jamaica, and even its local folk scene. Starting out as a trio in 2005 with vocalist Kata Miletich, guitarist Bob Sanders and percussionist Rachael Bouch, they later added on bassist Izzy Weiser and Ernesto Lopez on drums. LoCura carries a unique sound of ...

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