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     <title>Wesley Verhoeve: Should Kid Cudi Take Responsibility for His Major Label Issues?</title>
     <link>http://www.spinner.com/2013/01/11/kid-cudis-label-problems/</link>
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     <![CDATA[<p>Filed under: <a href="http:///www.spinner.com/category/news/" rel="tag">News</a>, <a href="http:///www.spinner.com/category/guest-blogger/" rel="tag">Guest Blogger</a></p><br/><div class="photo-slim">
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		<img alt="kid cudi major label problems " src="http://www.blogcdn.com/www.spinner.com/media/2013/01/kid-cudi-major-label-problems_thumbnail.jpg" /><span>Kris Connor, Getty Images</span></p>
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<em>Wesley Verhoeve is the owner and founder of <a href="http://thefamilyrecords.com/" target="_blank">Family Records</a> and <a href="http://gntlmn.com/" target="_blank">GNTLMN.com</a>. His entrepreneurial spirit has driven him to look at music from a outsider's perspective. On his most recent blog post, Verhoeve takes a close look at Kid Cudi's online freakout over his label's lack of promotional help.</em><br />
<br />
<a href="http://music.aol.com/artist/kid-cudi" target="_blank">Kid Cudi</a>, signed to G.O.O.D. Music/Universal Republic, posted the missive below to Twitter, lambasting his label for his lack of success at radio and in sales. This will prove counter productive. You can't force someone's hand by shaming them, especially if that party is a business partner but you don't contribute to their bottom line. Signing to a major corporation means you will not be the priority, unless you earn that right by bringing in so much money that you can't be denied. Did Roc-A-Fella break <a href="http://music.aol.com/artist/kanye-west" target="_blank">Kanye West</a>? No, Kanye could barely get signed and supported by Roc-A-Fella. Kanye broke Kanye, with amazing music and an original approach.<br />
<br />
<blockquote class="twitter-tweet">
	<p>
		To my label, I swear to all that is fuckin holy in this world, if things dont change soon, theres gonna be some problems</p>
	- Scott Mescudi (@ducidni) <a data-datetime="2013-01-08T23:39:59+00:00" href="https://twitter.com/ducidni/status/288792193169248256">January 8, 2013</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script> ]]>
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     <category>G.O.O.D. Music</category><category>G.o.o.d.Music</category><category>Kid Cudi</category><category>kid cudi freakout</category><category>kid cudi label</category><category>kid cudi label problems</category><category>kid cudi twitter</category><category>KidCudi</category><category>KidCudiFreakout</category><category>KidCudiLabel</category><category>KidCudiLabelProblems</category><category>KidCudiTwitter</category><category>wesley verhoeve</category><category>WesleyVerhoeve</category> 
     <dc:creator>Wesley Verhoeve</dc:creator>
     <dc:date>2013-01-11T13:00:00 00:00</dc:date>
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<item>
     <title>Wesley Verhoeve: Community Over Content Is the Future of Music</title>
     <link>http://www.spinner.com/2012/06/21/community-over-content-wesley-verhoeve/</link>
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     <![CDATA[<p>Filed under: <a href="http:///www.spinner.com/category/news/" rel="tag">News</a>, <a href="http:///www.spinner.com/category/guest-blogger/" rel="tag">Guest Blogger</a></p><br/><div class="photo-slim">
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		<img alt="Wesley Verhoeve" src="http://www.blogcdn.com/www.spinner.com/media/2012/06/wesley-456_thumbnail.jpg" /><span>Carissa Gallo</span></p>
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<em>Wesley Verhoeve is the owner and founder of <a href="http://thefamilyrecords.com/" target="_blank">Family Records</a> and <a href="http://gntlmn.com/" target="_blank">GNTLMN.com</a>. His entrepreneurial spirit has driven him to look at music from a outsider's perspective. On his most recent blog post, Verhoeve examines the changing landscape of music, showing that it's not all about content -- it's about community.</em><br />
<br />
Two of the biggest changes in consumer behavior are not only complementary, they even amplify each other. These are changes to embrace, not fight. The first change is the move from a product oriented economy, to one that values experiences over products. The second is a shift from isolated individual consumption to social consumption. ]]>
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     <category>Family Records</category><category>wesley verhoeve</category><category>wesley verhoeve family records</category> 
     <dc:creator>Wesley Verhoeve</dc:creator>
     <dc:date>2012-06-21T16:05:00 00:00</dc:date>
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