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10. Swiffer's 'Swiff It' Uses Devo's 'Whip It'

Product: Swiffer WetJet

The Pitch: "Let's get that song by those New Wave weirdos with the flowerpot hats and a video that shows a guy whipping a woman's clothes off. Housewives love that stuff!"

Lyrics You Don't Hear: Even if you are somehow able to brush aside the blatant S&M imagery of the original, you can still question the wisdom of equating a household floor mop with the line "break your mama's back."

Sellout Quotient: 9/10
Devo actually rerecorded their 1980 hit tune for the ad, singing new Swiffer-centric lyrics like "When you've got a dirty floor/You need Swiffer."

Beyonce Responsibly


Devo's 'Whip It' turned into a TV commercial song for Swiffer. It's in our 10 Cheesiest Rock Music Commercials countdown.

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